Beyond Skitmaking, MadeInGhana Is Betting on Streaming’s Future in Africa

Streaming is no longer niche. Globally, platforms like Twitch have redefined entertainment, with creators such as Kai Cenat, IShowSpeed, and Nigeria’s Peller, turning live unfiltered content into massive careers. But in Ghana, where power cuts, costly data, and shaky internet make the simplest livestream a challenge, the streaming wave is only just beginning to rise.

At the centre of this new wave is MadeInGhana, who first went viral from his impressions and comedy skits. He recently celebrated being monetised on Twitch after two years of putting in the work. For him, Kai Cenat’s visit to Ghana, despite being a wakeup call about the state of internet infrastructure given the hit streamer’s inability to stream due to an undersea cable problem that disrupted internet access across the country, for MadeinGhana, Cenat’s presence was proof that Ghana is on the cusp of digital transformation and he made his decision there and there to diversify his creative journey into streaming

Skits gave him an audience, but streaming gave him a new home. On Twitch, he’s building something bigger: a community called M4Ps (Made 4 Passion), where fans from Ghana and beyond gather for raw, unfiltered connection:

MadeinGhana September Cover For Creative Accra

You first got recognized for your skits, but now you’ve transitioned into streaming. What drew you to Twitch, and how different is it from creating comedy skits?

I believe the world moves in phases and trends change. We used to make people laugh in under 59 seconds but now, people want raw, live, unfiltered content. Twitch lets me be transparent and spontaneous in a way skits can’t. There’s more room to be present, without edits. It’s a new kind of creative energy, and I want to match it as a creator

Streaming isn’t yet mainstream in Ghana. What challenges have you faced building an audience here, and how have you managed to keep it consistent?

Streaming isn’t popular in Ghana yet, but we are getting there. It’s not easy getting the audience for that cos sometimes my video snippets go viral and people ask me:  “Where can I watch this live?”  They don’t even know what Twitch is. We face power outages, data is expensive, and internet stability is tricky. But I believe in what I’m doing and I trust the process

Do you ever feel like you’re pioneering a culture of streaming in Ghana?

Yeah sometimes I feel like that but I can’t take all the credit. There are other streamers putting in the work, doing their possible best so I won’t say it’s just me. We are all contributing and together, I believe we are building something new

What’s been the most surprising thing you’ve learned about yourself through streaming?

I have had to learn how to talk to myself basically. When I started it wasn’t easy. Sometimes there’s no one physically in front of you, just virtual faces and you have to engage them. Doing that takes practice. It’s an art you gradually master

How do you tailor your content so it resonates both with your Ghanaian audience and your global viewers?

By keeping it universal. The language barrier could easily be a problem but if there’s one thing everyone understands, it’s action — body language, emotions… so I try to keep things balanced and universal. I also follow global trends to draw in people outside Ghana. I consciously make sure to speak English often… all this to make sure the energy crosses borders

Many people still don’t understand the potential of streaming as a career. How do you explain what you do to someone who doubts its sustainability?

Everything we do is LIVE! Unedited, unscripted… there’s an appeal to that, that is just what the world is looking for right now if you look at trends. Originality and authenticity is winning and you can never go wrong in being authentic.

It’s not an easy task though, lol streaming takes up all of your time, it feels like more than a 9-5. I stream for hours, doing 3-6/7 hours most times. To turn this into a career is not an easy path, you need to be willing to work for it. It takes time, effort, patience. If you’re in it just for quick fame, it won’t last. But if you love it and commit, it can grow

Between skits, streaming, and other content creation, what gives you the biggest rush creatively?

All of it. Skit-making was my first love and no one ever forgets their first love. But streaming… it has its own thrill: knowing you’re live, reacting in real time, having people just vibe with you as you play and talk. It requires a lot but I’m going all in, giving it my all and locking in

Twitch streaming comes with building communities — what’s the culture of your community like, and what do you enjoy most about them?

My community is called M4Ps—Made 4 Passion. If you’re part of that, it means you share passion for what I do. One thing about me, if you’re around me you need to have passion for what you do, for what Madeinghana does. To me passion is what remains when you get tired, that’s what keeps you going.

I actually have a list and I enjoy doing this the most when I’m streaming… I have a “class prefect” and we basically roll call the names of these people I have connected with, tied entirely by passion and it#s my favourite part of going live

Do you feel that Ghana’s internet infrastructure and digital culture supports what you do, or do you constantly have to fight against it?

Before a star shines, it needs darkness to shine. There’s always going to be a “but.” in everything you want to do but, I’m pushing to penetrate the Ghanaian market. For now, I’ll say support is at, maybe a 30%. The rest are catching on. I understand the challenges we face so I work harder and and hopefully it’d roll into a larger community.

What do you see as the future of streaming in Ghana, and do you think we’ll see more creators going down your path?

I believe streaming in Africa is going to be big in the next two years. This is the phase we are into for this generation. Before I started skitmaking, there was Facebook, there’s Tiktok now, the new thing now is streaming. If there’s anyone looking at starting, I’ll recommend going in NOW. I have been seeing social media tags where people share their interest and curiosity around streaming asking me on socials and in chats that I teach them how to stream…

How has your background in comedy shaped your approach to streaming and interacting with your viewers?

Nothing has really changed. The comedy enabled the exposure to my streaming journey… it’s like moving my fans, my people from a point to another point. Moving fans from skits to live content felt natural. It is the same approach, the only difference is you see everything happening in real time and it feels more personal

What’s the end goal for you with streaming — is it about building entertainment, influence, or something bigger?

The year, in fact the very day Kai Cenat came to Ghana, was when I realized I had to start streaming. A year later, I’m making progress, I’m doing this because I love it and I believe it will grow into something big but for now I’m just loving the journey and putting my All in it.

I don’t always like to talk about the future because only God holds the future. Only Him knows where this is going and I believe strongly, that God no go fail me.

Connect with him on social Media: MadeInGhana across platforms and Madeinghanalive on Twitch